Closing date: 30th November 2012
St Albans City and District Council have set up a project team to create a visitor strategy for 2013-2018 to improve the management and promotion of all that the district has to offer visitors. The visitor economy is an important contributor to the overall economy and attracting and developing business and tourism is a key priority in the council’s corporate plan.
The work plan drawn up to develop this strategy involves five stages:
Stage 1: Project Initiation
Stage 2: Fact-finding and data gathering
Stage 3: Development of initial proposal
Stage 4: Development of detailed proposals
Stage 5: Implementation
Underscoring these stages is ongoing project management and communication.
The council is consulting with key stakeholders in the visitor economy including attraction managers, vendors, hoteliers, and councillors. It is also engaging in a number of research activities to build a robust evidence base about current visitor trends and best practice elsewhere.
If you are a resident or a business in the district and you wish to give us your feed your views in to the development of a visitor strategy for the district, please contact:
Tourism and Cultural Hub Manager
Tel: 01727 819275
Evidence Base Report
This Visitor Evidence Base report summarises the findings of three strands of research:
• An analysis of data estimating the volume and value of tourism in the district;
• Original survey research into visitors and non-visitors to the district; and
• Benchmarking research into how St Albans is performing against comparable UK destinations.
The report analyses the implications of the findings for the development of a visitor strategy in St Albans City and District.