New direction signage to be installed in St Albans

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News release: 19 November 2012
Design of new way-finding sign for St Peter’s Street, St Albans
New signs are being introduced in St Albans to help pedestrians find their way round the city centre and locate historical landmarks.

The signs are being installed by St Albans City and District Council, in St Peter’s Street and outside St Albans City station, as part of a trial.

They will form a pilot route from the station into the city centre and St Peter’s Street and will be put in place by early December. We will monitor use of the signs, before rolling out similar signs across the city centre in 2013.

The signs combine directions to key locations, imagery of historic buildings and maps that indicate key visitor destinations and the main shopping areas. A QR code appears on the signs which visitors can scan with their smart phones to direct them to the District’s new visitor website at

Councillor Beric Read, Portfolio Holder for Community Engagement and Localism for St Albans City and District Council; said: “These signs are aimed at improving the experience of pedestrians, in particular visitors, as they make the way round the city. They reflect consultation with key community groups and include maps which highlight key buildings. They also clearly mark the main shopping areas to help visitors understand the wide range of shopping opportunities available to them.”

The signs were created following the adoption of the Public Realm Delivery Strategy for St Albans’ public areas and paths. It identified the need to provide clear pedestrian mapping and signage to help improve the visitor experience.

The design of the signs follows consultation with a range of local societies and groups. We are using a company that delivered similar schemes in the City of London and Oxford.

The installation of the St Peter’s Street sign will require the removal of four existing cycle racks. We are working closely with St Albans Cycle Campaign to identify appropriate new sites for these, and future, cycle racks elsewhere in the city centre.

Councillor contact:
Cllr Beric Read, Portfolio Holder for Community Engagement and Localism for St Albans City and District Council
Tel: 07956 220264 

Contact for the media:
Amanda Wilkinson, Media and Internal Communications Officer, St Albans City and District Council
Tel: 01727 819317 


1. A Public Realm Delivery Strategy (PRDS) for St Albans city centre was completed in December 2011 for St Albans City and District Council. The PRDS identified the need to improve the experience for pedestrians in the city centre and set out a number of recommended initiatives and projects. One of the main issues identified was the lack of clear pedestrian mapping and signage. The Victoria Street corridor is identified as a priority improvement area in the PRDS, especially in relation to improving the directional information for pedestrians arriving at the City station heading to the city centre.

2. Following the publication of the PRDS the Signage, Mapping & Wayfinding Group was created to progress the delivery of pedestrian way-finding improvements in the city centre. The group was formed in October 2011, and meets approximately every two months. The group comprises councillors and representatives from local societies and a range of other interested parties.

Picture caption:
The design of the way-finding sign to be placed outside St Albans City station